Another advertising tip here, and a question. With a lack of review services, ppc is all the more important. I hear that in the US, they recently started 3 types; broad, phrase and exact. In the Japanese back end there is only broad. If someone had seen a way to change this, please let me know! The keyword column has “broad” written at the top, so I assume that Amazon japan will add the others at some point. What I have found is that using keyword groups, basically “phrases” has been very effective. For those who have started selling, give 2 word combinations a try and let us know if it works for you too.
Can people selling in the other marketplaces tell me if they also have the other keyword types?
*This post originated from a post in the Amazon Japan Facebook group, “Amazon Japan PL”. The information may well have changed by the time you read this. Please check the DATE of the post before you make any decisions based on this information!