Today I received a notification from Amazon Europe, notifying me that Amazon wants brand registered sellers to upgrade to 2.0. Ie, provide a TM.

As these “Quick tips” are related to Amazon Japan, I thought I would remind people that Amazon Japan is still working on the old brand registry, and so doesn’t require a TM. As I mentioned in a Quick Tip a couple of years back, Amazon Japan was the first to have A+ content available to all. Not even requiring brand registry. As such I have had A+ (now called “enhanced Brand Content”) for a couple of years now, and can confirm that…it does almost nothing for sales!

This is the email from Amazon EU:

Our records indicate that you are part of the old Amazon Brand Registry, but have not enrolled your brand in the new Amazon Brand Registry that was launched last year.

We will be deprecating the old Brand Registry in the coming months and we encourage you to re-enrol your brand in the new Amazon Brand Registry to avoid any disruption in service.

Currently, the new Amazon Brand Registry requires brands to have a registered trade mark, such as word mark or a design mark containing word elements that match your brand name.

*This post originated from a post in the Amazon Japan Facebook group, “Amazon Japan PL”. The information may well have changed by the time you read this. Please check the DATE of the post before you make any decisions based on this information!

The Japan Guy

The Japan Guy

The Japan Guy, Nick Katz, is a full time Amazon seller, consultant and speaker.

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