This one’s not so quick! Maybe call it “pro” tip. The topic of ppc came up today, so I thought I’d share my experience. This is a screen shot of my acos for my main 2 listings today. These campaigns have been going for a couple of months. I’m still working on them, and I know I can get the percentage down even lower.
You all know the power of good advertising, but I think the opportunities in japan are very good if you really understand the language and culture. Initially, just turn on auto, get some data and make a more efficient manual campaign. But I really recommend trying to find a Japanese person, or someone familiar with the country to help and really find the keywords that will work best. I know it won’t be easy for most of you, but that’s why it’s the “pro” tip for today!
*This post originated from a post in the Amazon Japan Facebook group, “Amazon Japan PL”. The information may well have changed by the time you read this. Please check the DATE of the post before you make any decisions based on this information!