This news follows on nicely from what I was assuming in my last Quick Tip about VE being closed down in Japan. I was wondering if AMS would also be shut down with the rise of the Headline Search Ad platform. Well, this is now looking more likely. Today Amazon announced that the “Headline Search Ad” location will not only be…in the “Headlines”. Oops, someone should have chosen a better name for the ad system. Because ads are now coming to other crazy locations all over your listing!
The email only said that there will be 3 extra locations on PC, and 1 more on mobile. They also say that they have developed an automatic bidding function and bid adjustment function. Also improvements to the reporting. Which I think is a long time coming. Headline ads have always lagged behind Sponsored Product reporting.
Well that the latest in the saga. More news to follow soon…I assume.
*This post originated from a post in the Amazon Japan Facebook group, “Amazon Japan PL”. The information may well have changed by the time you read this. Please check the DATE of the post before you make any decisions based on this information!
