The Japan Guy, AKA Nick Katz, (who talks about himself in the third person) has lived in Japan since 1995. With almost 2 decades in the Japanese retail industry, and several years in international procurement in the automotive industry, he currently has a full time career as an Amazon seller, consultant and speaker. As a seven figure seller, he feels he has the right to rant about Amazon Japan stuff, and hope someone listens.

Slightly longer and more boring profile

Real Name: Nick Katz

Location: Japan, since 1995

Amazon Experience:

  • Started selling in Amazon early 2014.
  • Currently selling in 6 marketplaces (mainly JP, UK, DE)
  • Generating 7 figure sales/year

Other Related Experience:

  • 2014-2017: In charge of international procurement for a leading Tier 1 auto parts manufacturer, supplying all Japanese OEMs. 
  • 1999-2014: Marine sports business owner (online/brick-and-mortar)
  • Fluent in Japanese (Level 1 of the “Japanese Language Proficiency Test”)

Hates: People who put inspiring quotes on their Blog

Loves: This quote by Antoine de Saint-Exupéry. It’s seriously deep.


If you are seriously considering selling on Amazon Japan, speak to someone who knows in depth about both Japan and the Amazon marketplace.

Let's talk

Some of the Conferences/online Summits/podcasts I’ve spoken at.

  • seller kongress – Germany Summer 2019
  • Global Sources Conference – Hong Kong Spring 2019