The Japan Guy, AKA Nick Katz, (who talks about himself in the third person) has lived in Japan since 1995. With almost 2 decades in the Japanese retail industry, and several years in international procurement in the automotive industry, he currently has a full time career as an Amazon seller, consultant and speaker. As a seven figure seller, he feels he has the right to rant about Amazon Japan stuff, and hope someone listens.

Slightly longer and more boring profile

Real Name: Nick Katz

Location: Japan, since 1995

Amazon Experience:

  • Started selling in Amazon early 2014.
  • Currently selling in 6 marketplaces (mainly JP, UK, DE)
  • Generating 7 figure sales/year

Other Related Experience:

  • 2014-2017: In charge of international procurement for a leading Tier 1 auto parts manufacturer, supplying all Japanese OEMs. 
  • 1999-2014: Marine sports business owner (online/brick-and-mortar)
  • Fluent in Japanese (Level 1 of the “Japanese Language Proficiency Test”)

Hates: People who put inspiring quotes on their Blog

Loves: This quote by Antoine de Saint-Exupéry. It’s seriously deep.


If you are seriously considering selling on Amazon Japan, speak to someone who knows in depth about both Japan and the Amazon marketplace.

Let's talk